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About the National Fruit & Vegetable Alliance

The National Fruit & Vegetable Alliance (NFVA) is a national alliance of public and private partners working collaboratively to increase nationwide access to and demand for all forms of fruits and vegetables for improved public health. The vision of NFVA is that fruits and vegetables comprise half of the food that Americans eat.

In 1991 a partnership was formed between the National Cancer Institute (NCI) and Produce for Better Health Foundation (PBH). The 5 A Day for Better Health program was promoted through this partnership. In 2001, the partnership was expanded to include other federal agencies, industry associations, and public health entities in an effort to further efforts to increase fruit and vegetable consumption. In October 2005, Centers for Disease Control & Prevention (CDC) replaced NCI as the lead federal agency and national health authority for first the 5 A Day program, and now the Fruits & Veggies—More Matters public health initiative. Together, CDC and PBH co-chair the broader partnership, known as the National Fruit & Vegetable Alliance.

Today, members of the National Fruit & Vegetable Alliance are organizations working to increase consumption of fruits and vegetables, including licensees of the Fruits & Veggies—More Matters® brand, members of coalitions as organized by state Fruit & Vegetable Nutrition Coordinators, and National Fruit & Vegetable Alliance Steering Committee Members.

Steering Committee Members
Academy of Nutrition and Dietetics
American Cancer Society
American Diabetes Association
American Frozen Food Institute
American Heart Association
California Department of Public Health
Canned Food Alliance
Centers for Disease Control & Prevention
National Council of Fruit & Vegetable Nutrition Coordinators
National Alliance for Nutrition & Physical Activity
National Cancer Institute
Produce for Better Health Foundation
Produce Marketing Association
The Culinary Institute of America
United Fresh Produce Association
   Food, Nutrition and Consumer Services
   Research, Education and Economics
   Marketing and Regulatory Programs
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National Action Plan
Alliance Collaborations

More Information ...
Wendy Reinhardt Kapsak, MS, RDN
Produce For Better Health Foundation