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Alliance Collaborations

Fruit & Vegetable Communications Campaign

Through a public private partnership, the Fruits & Veggies—More Matters® public health initiative was launched in early 2007. It replaced the earlier 5 A Day program in order to reflect increased fruit and vegetable recommendations and to better resonate with consumers, mothers in particular. It is a motivating, consumer tested, behaviorally-focused communication strategy, consistently used by several federal, state, business and community organizations in a collective effort to encourage greater fruit and vegetable consumption. To assure program and messaging consistency, licensing of the Fruits & Veggies—More Matters® brand occurs through PBH, CDC, and some state health departments following a set of brand guidelines.

This initiative reaches consumers through consumer websites, or, and through a variety of intermediaries, including supermarkets, restaurants, packaging, educators, health professionals, and the media.

See Annual Review of Activities Associated with this Campaign

Salad Bars

Fruit and vegetable salad bars in school cafeterias are an effective intervention strategy to increase fruit and vegetable consumption in youth. The Let's Move Salad Bars to Schools initiative, launched in 2010, is a public/private partnership effort supported by the National Fruit and Vegetable Alliance. Government NFVA partners are currently updating regulations and guidelines to facilitate use of self-serve salad bars to fulfill reimbursable meal requirements and to maximize food safety, as well as developing training materials and providing technical assistance to school districts. In addition, USDA, CDC, and their partners continue to collect data on prevalence of salad bars in U.S. schools and evidence of effectiveness in increasing student fruit and vegetable intake.

Industry partners are supporting innovation in the produce supply chain to deliver high-quality fruits and vegetables to school districts and to facilitate fundraising to fund salad bar donations. Other organizations are providing advocacy and promotional materials and recruiting new partners. In conjunction with the Let's Move Salad Bars to Schools initiative, the Alliance will serve as a catalyst for increasing access to healthy fruits and vegetables in schools, with a goal of 6,000 new salad bars placed in schools by 2013.

Fundraising Toolkits

These fundraising toolkits were developed to provide members of the National Fruit and Vegetable Alliance and other strategic partners with information about the Let’s Move Salad Bars to Schools initiative, and how to approach potential funding partners. The documents in each of the toolkits are meant to be shared with potential donors, community groups and anyone interested in organizing a fundraising campaign to bring salad bars to their schools. The documents below provide information about the Let’s Move Salad Bars to Schools initiative, explain how to donate salad bars to schools, how a school can raise funds for their own salad bar, and how schools and donors can alert local media, community and business partners about supporting Let’s Move Salad Bars to Schools, and the importance of bringing salad bars to more schools as a strategy for increasing children’s fruit and vegetable consumption. Follow these links to learn how to get started with your new potential partners:
Use to approach a corporation or foundation about their interest in donating salad bars as part of Let's Move Salad Bars to Schools.
Download PDF | Word

Civic Organizations/Community Groups
Use to approach a community or civic organization about how to donate salad bars to their local schools.
Download PDF | Word

Schools Organizing Their Own Fundraising Campaign
Share with school officials, PTA's and others to convey how to organize fundraising campaigns to purchase salad bars for their schools.
Download PDF | Word

Go To …
About the National Fruit & Vegetable Alliance
National Action Plan

More Information …
Wendy Reinhardt Kapsak, MS, RDN
Produce For Better Health Foundation